Rich always puts the client's interests first in developing a strategy to defend or prosecute the cases he works on. While trials are what he enjoys doing most, Rich recognizes that trial is often not the optimal solution for the client. To best serve the client, Rich recommends a factual and legal analysis early in the litigation process to determine whether trial, settlement, alternative dispute resolution, motion practice, or discovery will be most beneficial in achieving the result the client desires. This focus on front-end analysis gives the client the best chance of achieving optimal results.